The Role of Research Staff in Marketing Communication at the Institute of Logistics and Warehousing Cover

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The Role of Research Staff in Marketing Communication at the Institute of Logistics and Warehousing

Marketing of Scientific and Research Organizations

Volume 19 (2016): Issue 1 (March 2016)

By: Aleksander Niemczyk

Open Access

|May 2017

References

1. Smalec, A. (2005). Komunikacja marketingowa w usługach. In: J. Perenc (ed.), Marketing usług, (213). Szczecin: Szczecin University Press.
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2. Staszewska, J. (2005). Komunikacja marketingowa obszarem współpracy przedsiębiorstw usługowych. In: K. Rogoziński (ed.), Marketing usług profesjonalnych, (94). Poznań: Akademia Ekonomiczna Publishing House in Poznan.
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3. Szymańska, A. (2007). Zintegrowane komunikowanie marketingowe. In: J. Olędzki, D. Tworzydło (ed.), Public relations. Znaczenie społeczne i kierunki rozwoju, (170). Warszawa: PWN Scientific Publishing House.
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DOI: https://doi.org/10.14611/minib.19.01.2016.10 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 1 - 20

Published on: May 30, 2017

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

business partner,

competitive advantage,

Institute of Logistics and Warehousing,

intellectual capital,

marketing communication,

research institute

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2017 Aleksander Niemczyk, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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