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Building Scientific Institution’s Brand with Online Instruments Cover

Building Scientific Institution’s Brand with Online Instruments

Marketing of Scientific and Research Organizations
Volume 19 (2016): Issue 1 (March 2016)
By: Barbara Mróz-Gorgoń and  Aleksandra Całka  
Open Access
|May 2017

Authors

Barbara Mróz-Gorgoń

barbara.mroz-gorgon@ue.wroc.pl

Wrocław University of Economics,, Wrocław, Poland

Aleksandra Całka

aleksandra.calka@ue.wroc.pl

Wrocław University of Economics,, Wrocław, Poland
DOI: https://doi.org/10.14611/minib.19.01.2016.09 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 117 - 129
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand online,
online tools,
brand image,
university brand,
scientific institution
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Barbara Mróz-Gorgoń, Aleksandra Całka, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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