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Creating Marketing Strategies for Higher Education Institutions Cover

Creating Marketing Strategies for Higher Education Institutions

Marketing of Scientific and Research Organizations
Volume 18 (2015): Issue 4 (December 2015)
By: Lidia Białoń  
Open Access
|May 2017

Authors

Lidia Białoń

emalia1@o2.pl

Warsaw Management University,, Warsaw, Poland
DOI: https://doi.org/10.14611/minib.18.04.2015.13 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 129 - 145
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing strategy for a higher education institution,
transactional marketing,
relationship marketing,
spiritual marketing,
typology of marketing strategies
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Lidia Białoń, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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