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Reputation Management for Scientific Organisations — Framework Development and Exemplification Cover

Reputation Management for Scientific Organisations — Framework Development and Exemplification

Marketing of Scientific and Research Organizations
Volume 18 (2015): Issue 4 (December 2015)
By: Petra Morschheuser and  Joern Redler  
Open Access
|May 2017

Authors

Petra Morschheuser

petra.morschheuser@mosbach.dhbw.de

Ph.D. Baden-Wuerttemberg Cooperative State University,, Baden-Wuerttemberg, Germany

Joern Redler

joern.redler@mosbach.dhbw.de

Ph.D. Baden-Wuerttemberg Cooperative State University,, Baden-Wuerttemberg, Germany
DOI: https://doi.org/10.14611/minib.18.04.2015.08 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 35
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
reputation management,
typology of organisation,
brand,
image,
university marketing,
scientific organisation
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Petra Morschheuser, Joern Redler, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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