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How to Effectively Promote Universities and Research Institutes in the Network? Psychological Mechanisms of E-Marketing Effectiveness Cover

How to Effectively Promote Universities and Research Institutes in the Network? Psychological Mechanisms of E-Marketing Effectiveness

Marketing of Scientific and Research Organizations
Volume 16 (2015): Issue 2 (June 2015)
By: Karol Wolski  
Open Access
|May 2017

Authors

Karol Wolski

wolski.karol@gmail.com

Jagiellonian University of Krakow, Poland Andrzej Frycz Modrzewski Krakow University,, Krakow, Poland
DOI: https://doi.org/10.14611/minib.16.02.2015.07 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 67 - 90
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
research institute,
university,
promotion,
psychology,
e-marketing,
internet,
social media
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Karol Wolski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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