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Visual Identity and Rebranding Cover

Visual Identity and Rebranding

Marketing of Scientific and Research Organizations
Volume 16 (2015): Issue 2 (June 2015)
By: Katarzyna Wrona  
Open Access
|May 2017

Authors

Katarzyna Wrona

Katarzyna.Wrona@ilot.edu.pl

Institute of Aviation,, Warsaw, Poland
DOI: https://doi.org/10.14611/minib.16.02.2015.06 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 91 - 119
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
rebranding,
visual identity,
corporate identity,
visual identification,
logotype,
trademark,
business forms,
visual identity book,
corporate identity manual,
company ima
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 Katarzyna Wrona, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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