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Marketing-Sales Interface and Organizational Competitiveness Cover

Marketing-Sales Interface and Organizational Competitiveness

Marketing of Scientific and Research Organizations
Volume 15 (2015): Issue 1 (March 2015)
By: George J. Avlonitis and  Konstantinos Lionakis  
Open Access
|May 2017

Authors

George J. Avlonitis

avlon@aueb.gr

Athens University of Economics and Business,, Athens, Greece

Konstantinos Lionakis

Lionakis@aueb.gr

New York College, Athens, Greece
DOI: https://doi.org/10.14611/minib.15.01.2015.09 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 59 - 76
Published on: May 30, 2017
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing-sales interface,
B2B,
company performance,
sales management,
personal selling
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2017 George J. Avlonitis, Konstantinos Lionakis, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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