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Celebrity Endorsement on Consumers' Perception and Attitude towards Globacom Telecommunication Products in Ilorin Metropolis Cover

Celebrity Endorsement on Consumers' Perception and Attitude towards Globacom Telecommunication Products in Ilorin Metropolis

Vidyodaya Journal of Management
Volume 7 (2021): Issue 1
By: ,   and    
Open Access
|May 2021
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Journal eISSN: 2448-9344
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Language: English
Page range: 61 - 79
Published on: May 19, 2021
Published by: Faculty of Management Studies and Commerce, University of Sri Jayewardenepura
In partnership with: Paradigm Publishing Services
Keywords:
Celebrity endorsement,
Celebrity's credibility,
Celebrity’s popularity,
Consumer perception,
Consumer attitude

© 2021 Y. I. Mustapha, B. O. Issa, O. F. Bello, published by Faculty of Management Studies and Commerce, University of Sri Jayewardenepura
This work is licensed under the Creative Commons License.

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