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Impact of Value Co-Creation on Brand Love among Generation Z: With Special Reference to Fast-Food Restaurants in the Western Province of Sri Lanka Cover

Impact of Value Co-Creation on Brand Love among Generation Z: With Special Reference to Fast-Food Restaurants in the Western Province of Sri Lanka

Journal of Accountancy and Finance
Volume 9 (2022): Issue 1
By:  and    
Open Access
|Oct 2022
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Journal eISSN: 2950-6913
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Language: English
Page range: 124 - 146
Published on: Oct 20, 2022
Published by: Department of Accountancy, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
Brand Love,
Customer Citizenship Behavior,
Customer Participation Behavior,
Generation Z,
Value Co Creation

© 2022 H.M.U.S. Hendeniya, A.L. Fernando, published by Department of Accountancy, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 9 (2022): Issue 1
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