Impact of Value Co-Creation on Brand Love among Generation Z: With Special Reference to Fast-Food Restaurants in the Western Province of Sri Lanka
By: H.M.U.S. Hendeniya and A.L. Fernando
Authors
Department of Marketing Management, Faculty of Management Studies, Rajarata University of Sri Lanka, Mihinthale
A.L. Fernando
asithalakminafernando1997@gmail.com
Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Kelaniya
Journal eISSN: 2950-6913
Language: English
Page range: 124 - 146
Published on: Oct 20, 2022
Published by: Department of Accountancy, Wayamba University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 H.M.U.S. Hendeniya, A.L. Fernando, published by Department of Accountancy, Wayamba University of Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.