Where is the social impact? Key barriers to knowledge valorisation
Grębosz-Krawczyk, Magdalena, Sowa, Mateusz
Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity
Baruk, Jerzy
Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland
Strzębicki, Dariusz
Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
Rutkowski, Ireneusz P.
Marketing of higher education institutions: Research themes and their shifting relevance over time
Błoński, Krzysztof, Witek, Jolanta
Volume 55 (2025): Issue 1 (March 2025)
The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty
Sojkin, Bogdan, Bartkowiak, Paweł, Michalak, Szymon
Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland
Nowotarska-Romaniak, Beata, Szczepanik, Sonia
Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland
Ankiel, Magdalena, Kuczyńska, Anna
Factors Determining Promotional and Image-Building Activities of Vocational Schools
Widelska, Urszula
The Use of Video Marketing in the Communication Strategy of Business Universities
Pluta-Olearnik, Mirosława, Hasiak, Alisa
The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food
Łopacińska, Karolina