(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Ebbes, Peter
Aspirations in Marketing? Pick the Right Company!
McAlister, Leigh
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Hartman, Kevin
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Whitler, Kimberly A.
Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Germann, Frank
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
Die Bedeutung von Online-Plattformen für Märkte und Unternehmen
Peneder, Michael, Bilek-Steindl, Sandra, Bärenthaler-Sieber, Susanne, Bock-Schappelwein, Julia, Charos, Alexandros
Volume 2025 (2025): Issue 2 (October 2025)
Katalytische Industriepolitik – in concordia varietas
Holzner, Mario
Die Auswirkungen der KI auf Österreichs Wirtschaft
Koch, Philipp, Graf, Nikolaus