Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Germann, Frank
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Hartman, Kevin
Aspirations in Marketing? Pick the Right Company!
McAlister, Leigh
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Hohenberg, Sebastian
(Re)Claiming Marketing's Strategic Role: Get the Board on Board!
Ebbes, Peter
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
Die Auswirkungen der KI auf Österreichs Wirtschaft
Koch, Philipp, Graf, Nikolaus
Katalytische Industriepolitik – in concordia varietas
Holzner, Mario
Verliert die Industrie in Europa an Bedeutung?
Lehmann, Robert, Wollmershäuser, Timo
Wahlarbeitszeiten – eine Alternative zu kollektiven Arbeitszeitverkürzungen?
Seifert, Hartmut