Beyond the 4Ps: How Marketing Can Influence Strategy in a Changing Landscape
Germann, Frank
From Influence to Ownership: Designing a Better CMO Role to Boost Growth Outcomes
Whitler, Kimberly A.
The AI-Enabled Marketer: Reclaiming Strategic Influence in the Age of AI
Hartman, Kevin
Marketing Excellence: The Organic Growth Playbook for the Digital Age
Hohenberg, Sebastian
Aspirations in Marketing? Pick the Right Company!
McAlister, Leigh
Moldovan Researchers’ Views on Predatory Publishing: Awareness, Experience and Policy Implications
Cuciureanu, Gheorghe, Turcan, Nelly, Vrabie, Valeria
Administrative Law’s Role in Protecting Ethnic and Religious Minorities: Legal Mechanisms, Policy Challenges, and Future Directions
Al-Raggad, Abdallah Kalaf
When Security Overrides Transparency: The National Security Clause in Whistleblower Protection (Polish and EU Perspective)
Grześków, Małgorzata
Spieleentwicklung und Serious Games in Österreich
Koller, Wolfgang
Katalytische Industriepolitik – in concordia varietas
Holzner, Mario
Zur Handelsabhängigkeit Europas und Österreichs von China
Wende, Adrian, Ertl, Martin, Weyerstraß, Klaus
Verliert die Industrie in Europa an Bedeutung?
Lehmann, Robert, Wollmershäuser, Timo