Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Gregor, Bogdan, Olejniczak, Aneta
Volume 49 (2023): Issue 3 (September 2023)
Crowdfunding for University Projects Based on GOuep.pl
Mruk-Tomczak, Dobrosława, Jerzyk, Ewa
Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices
Kiczmachowska, Ewa E., de Pourbaix, Paweł, Jemielniak, Dariusz
Analysis of the Influence of E-Learning Service Quality Factors on Student Perceived Value and Student Satisfaction, with Implication to Student Loyalty
Felix, Prihanto, Y. Johny Natu, Annas, Mohammad
The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study
Dziewanowska, Katarzyna, Kacprzak, Agnieszka
Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences
Błoński, Krzysztof
Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?
Macalik, Joanna
Volume 48 (2023): Issue 2 (June 2023)
Audit Report Timeliness Before and During the COVID-19 Pandemic: Evidence from the Market Reaction
Yen, Jesslyn, Herusetya, Antonius
The Effect of Information Communication Technology Readiness and Knowledge Management on Entrepreneurial Strategic Orientation and its Implications on Firm Performance
Jayanagara, Oscar, Chen, Kelly Azaryas
Marketing in the Context of Organisational Market Resilience
Kozielski, Robert