Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
Prymon-Ryś, Ewa
Volume 49 (2023): Issue 3 (September 2023)
Crowdfunding for University Projects Based on GOuep.pl
Mruk-Tomczak, Dobrosława, Jerzyk, Ewa
Analysis of the Influence of E-Learning Service Quality Factors on Student Perceived Value and Student Satisfaction, with Implication to Student Loyalty
Felix, Prihanto, Y. Johny Natu, Annas, Mohammad
Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences
Błoński, Krzysztof
The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study
Dziewanowska, Katarzyna, Kacprzak, Agnieszka
Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices
Kiczmachowska, Ewa E., de Pourbaix, Paweł, Jemielniak, Dariusz
Volume 48 (2023): Issue 2 (June 2023)
Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?
Macalik, Joanna
Marketing in the Context of Organisational Market Resilience
Kozielski, Robert
The Use of Marketing Indicators in Poland — Towards Evidence-Based Management
Kozielski, Robert, Wilczewska, Donata
Corporate Social Responsibility Practices in the Energy Industry — Trends of Change
Pluta-Olearnik, Mirosława, Buda, Aneta