Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Gregor, Bogdan, Olejniczak, Aneta
Volume 49 (2023): Issue 3 (September 2023)
Crowdfunding for University Projects Based on GOuep.pl
Mruk-Tomczak, Dobrosława, Jerzyk, Ewa
Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences
Błoński, Krzysztof
Analysis of the Influence of E-Learning Service Quality Factors on Student Perceived Value and Student Satisfaction, with Implication to Student Loyalty
Felix, Prihanto, Y. Johny Natu, Annas, Mohammad
Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices
Kiczmachowska, Ewa E., de Pourbaix, Paweł, Jemielniak, Dariusz
The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study
Dziewanowska, Katarzyna, Kacprzak, Agnieszka
Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?
Macalik, Joanna
Volume 48 (2023): Issue 2 (June 2023)
Corporate Social Responsibility Practices in the Energy Industry — Trends of Change
Pluta-Olearnik, Mirosława, Buda, Aneta
The Effect of Information Communication Technology Readiness and Knowledge Management on Entrepreneurial Strategic Orientation and its Implications on Firm Performance
Jayanagara, Oscar, Chen, Kelly Azaryas
Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices
Kolny, Beata