The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Pukas, Anetta
Volume 49 (2023): Issue 3 (September 2023)
Crowdfunding for University Projects Based on GOuep.pl
Mruk-Tomczak, Dobrosława, Jerzyk, Ewa
Analysis of the Influence of E-Learning Service Quality Factors on Student Perceived Value and Student Satisfaction, with Implication to Student Loyalty
Felix, Prihanto, Y. Johny Natu, Annas, Mohammad
Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences
Błoński, Krzysztof
The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study
Dziewanowska, Katarzyna, Kacprzak, Agnieszka
Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices
Kiczmachowska, Ewa E., de Pourbaix, Paweł, Jemielniak, Dariusz
Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding?
Macalik, Joanna
Volume 48 (2023): Issue 2 (June 2023)
Marketing in the Context of Organisational Market Resilience
Kozielski, Robert
The Use of Marketing Indicators in Poland — Towards Evidence-Based Management
Kozielski, Robert, Wilczewska, Donata
Audit Report Timeliness Before and During the COVID-19 Pandemic: Evidence from the Market Reaction
Yen, Jesslyn, Herusetya, Antonius