Level and Dynamics of Selected Measures of Research and Development Activity in Poland
Baruk, Jerzy
Personal and Social Skills’ Impact on Marketing Effectiveness
Mousli, Liza, Larras, Chafika, Bouchetara, Mehdi, Iraten, Sabrina
Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel
Golik-Górecka, Grażyna
Polish Consumers’ Attitudes Towards ‘Clean Meat’
Ankiel, Magdalena, Łyko, Marta, Pachołek, Bogdan
Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables
Gregor, Bogdan, Gwiaździński, Emilian
Volume 50 (2023): Issue 4 (December 2023)
Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
Prymon-Ryś, Ewa
The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Pukas, Anetta
New Product Development from the Perspective of Creating a Competitive Advantage
Dąbrowski, Dariusz
Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis
Wąsowicz-Zaborek, Elżbieta
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Gregor, Bogdan, Olejniczak, Aneta
Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
Nwankwo, Cosmas Anayochukwu, Kanyangale, MacDonald Isaac