Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables
Gregor, Bogdan, Gwiaździński, Emilian
Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
Diouani, Hela, Bechelaghem, Khadidja, Graa, Amel
Personal and Social Skills’ Impact on Marketing Effectiveness
Mousli, Liza, Larras, Chafika, Bouchetara, Mehdi, Iraten, Sabrina
Polish Consumers’ Attitudes Towards ‘Clean Meat’
Ankiel, Magdalena, Łyko, Marta, Pachołek, Bogdan
Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel
Golik-Górecka, Grażyna
Volume 50 (2023): Issue 4 (December 2023)
The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Pukas, Anetta
Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis
Wąsowicz-Zaborek, Elżbieta
New Product Development from the Perspective of Creating a Competitive Advantage
Dąbrowski, Dariusz
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Gregor, Bogdan, Olejniczak, Aneta
Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
Nwankwo, Cosmas Anayochukwu, Kanyangale, MacDonald Isaac
Digital Transformation in Health Care and Its Marketing Dimension
Czerska, Iwona