Personal and Social Skills’ Impact on Marketing Effectiveness
Mousli, Liza, Larras, Chafika, Bouchetara, Mehdi, Iraten, Sabrina
Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables
Gregor, Bogdan, Gwiaździński, Emilian
Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
Diouani, Hela, Bechelaghem, Khadidja, Graa, Amel
Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel
Golik-Górecka, Grażyna
Changes in the Conditions of Renting an Apartment Expected by Students after the COVID-19 Pandemic in Relation to their Activity in the Labour Market
Grzywińska-Rąpca, Małgorzata, Grzybowska-Brzezińska, Mariola, Janusz, Marcin
Volume 50 (2023): Issue 4 (December 2023)
The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Pukas, Anetta
Digital Transformation in Health Care and Its Marketing Dimension
Czerska, Iwona
Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
Prymon-Ryś, Ewa
Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis
Wąsowicz-Zaborek, Elżbieta
New Product Development from the Perspective of Creating a Competitive Advantage
Dąbrowski, Dariusz
Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
Nwankwo, Cosmas Anayochukwu, Kanyangale, MacDonald Isaac