Level and Dynamics of Selected Measures of Research and Development Activity in Poland
Baruk, Jerzy
Polish Consumers’ Attitudes Towards ‘Clean Meat’
Ankiel, Magdalena, Łyko, Marta, Pachołek, Bogdan
Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables
Gregor, Bogdan, Gwiaździński, Emilian
Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel
Golik-Górecka, Grażyna
Personal and Social Skills’ Impact on Marketing Effectiveness
Mousli, Liza, Larras, Chafika, Bouchetara, Mehdi, Iraten, Sabrina
Volume 50 (2023): Issue 4 (December 2023)
New Product Development from the Perspective of Creating a Competitive Advantage
Dąbrowski, Dariusz
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Gregor, Bogdan, Olejniczak, Aneta
Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
Nwankwo, Cosmas Anayochukwu, Kanyangale, MacDonald Isaac
Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis
Wąsowicz-Zaborek, Elżbieta
Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
Prymon-Ryś, Ewa
Digital Transformation in Health Care and Its Marketing Dimension
Czerska, Iwona