Polish Consumers’ Attitudes Towards ‘Clean Meat’
Ankiel, Magdalena, Łyko, Marta, Pachołek, Bogdan
Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables
Gregor, Bogdan, Gwiaździński, Emilian
Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
Diouani, Hela, Bechelaghem, Khadidja, Graa, Amel
Changes in the Conditions of Renting an Apartment Expected by Students after the COVID-19 Pandemic in Relation to their Activity in the Labour Market
Grzywińska-Rąpca, Małgorzata, Grzybowska-Brzezińska, Mariola, Janusz, Marcin
Personal and Social Skills’ Impact on Marketing Effectiveness
Mousli, Liza, Larras, Chafika, Bouchetara, Mehdi, Iraten, Sabrina
Volume 50 (2023): Issue 4 (December 2023)
The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective
Pukas, Anetta
Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project
Prymon-Ryś, Ewa
Digital Transformation in Health Care and Its Marketing Dimension
Czerska, Iwona
Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis
Wąsowicz-Zaborek, Elżbieta
Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria
Nwankwo, Cosmas Anayochukwu, Kanyangale, MacDonald Isaac
Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis)
Gregor, Bogdan, Olejniczak, Aneta