Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success
Walaszczyk, Ludmiła
Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions
Redler, Joern, Morschheuser, Petra
Volume 52 (2024): Issue 2 (June 2024)
The Role of ‘About Us’ Pages in Online Food Stores
Strzębicki, Dariusz
Does the Name Matter? Ways of Conducting Communication of Public Relations Agencies with the Public on the Basis of Quantitative-Corpus Research on Language
Tworzydło, Dariusz, Stasiuk-Krajewska, Karina, Szuba, Przemysław
Final Purchasers’ Cooperation with Offerors in Online and Offline Environments
Baruk, Agnieszka Izabela
Employees of the Future: Expected Competences at the Higher Education Level
Mruk-Tomczak, Dobrosława, Jerzyk, Ewa
Creating an Innovative Ecosystem for the Development of Unmanned Aviation in Ukraine: Synergy Between Science and Industry
Bugayko, Dmytro, Hryhorak, Mariia, Smoliar, Liubov, Zaporozhets, Oleksandr
Gender Equality Plan for Building Employer Branding of a Research Institution
Jarosławska-Sobór, Sylwia
Volume 51 (2024): Issue 1 (March 2024)
Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
Diouani, Hela, Bechelaghem, Khadidja, Graa, Amel
Changes in the Conditions of Renting an Apartment Expected by Students after the COVID-19 Pandemic in Relation to their Activity in the Labour Market
Grzywińska-Rąpca, Małgorzata, Grzybowska-Brzezińska, Mariola, Janusz, Marcin