Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success
Walaszczyk, Ludmiła
Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis
Biercewicz, Konrad, Włodarczyk, Katarzyna, Wiścicka-Fernando, Małgorzata
Volume 52 (2024): Issue 2 (June 2024)
The Role of ‘About Us’ Pages in Online Food Stores
Strzębicki, Dariusz
Gender Equality Plan for Building Employer Branding of a Research Institution
Jarosławska-Sobór, Sylwia
Does the Name Matter? Ways of Conducting Communication of Public Relations Agencies with the Public on the Basis of Quantitative-Corpus Research on Language
Tworzydło, Dariusz, Stasiuk-Krajewska, Karina, Szuba, Przemysław
Final Purchasers’ Cooperation with Offerors in Online and Offline Environments
Baruk, Agnieszka Izabela
Employees of the Future: Expected Competences at the Higher Education Level
Mruk-Tomczak, Dobrosława, Jerzyk, Ewa
Creating an Innovative Ecosystem for the Development of Unmanned Aviation in Ukraine: Synergy Between Science and Industry
Bugayko, Dmytro, Hryhorak, Mariia, Smoliar, Liubov, Zaporozhets, Oleksandr
Volume 51 (2024): Issue 1 (March 2024)
Polish Consumers’ Attitudes Towards ‘Clean Meat’
Ankiel, Magdalena, Łyko, Marta, Pachołek, Bogdan
Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
Diouani, Hela, Bechelaghem, Khadidja, Graa, Amel