Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland
Michalak, Szymon, Bartkowiak, Paweł, Stachowiak-Krzyżan, Magda
Volume 53 (2024): Issue 3 (September 2024)
How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach
Kłeczek, Ryszard, Pluta-Olearnik, Mirosława, Pukas, Anetta
Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success
Walaszczyk, Ludmiła
Emotional Determinants of Snack Consumption by Polish Consumers
Jerzyk, Ewa, Kaczmarek, Mirosława, Mruk-Tomczak, Dobrosława, Gluza, Natalia
Responsible Innovation in E-Health Care: Empowering Patients with Emerging Technologies
Trzmielak, Dariusz M., Lipka-Matusiak, Ilona, Oftedal, Elin
Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis
Biercewicz, Konrad, Włodarczyk, Katarzyna, Wiścicka-Fernando, Małgorzata
Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions
Redler, Joern, Morschheuser, Petra
Volume 52 (2024): Issue 2 (June 2024)
Final Purchasers’ Cooperation with Offerors in Online and Offline Environments
Baruk, Agnieszka Izabela
Gender Equality Plan for Building Employer Branding of a Research Institution
Jarosławska-Sobór, Sylwia
The Role of ‘About Us’ Pages in Online Food Stores
Strzębicki, Dariusz