Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions
Redler, Joern, Morschheuser, Petra
Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success
Walaszczyk, Ludmiła
Volume 52 (2024): Issue 2 (June 2024)
Final Purchasers’ Cooperation with Offerors in Online and Offline Environments
Baruk, Agnieszka Izabela
Creating an Innovative Ecosystem for the Development of Unmanned Aviation in Ukraine: Synergy Between Science and Industry
Bugayko, Dmytro, Hryhorak, Mariia, Smoliar, Liubov, Zaporozhets, Oleksandr
Gender Equality Plan for Building Employer Branding of a Research Institution
Jarosławska-Sobór, Sylwia
Employees of the Future: Expected Competences at the Higher Education Level
Mruk-Tomczak, Dobrosława, Jerzyk, Ewa
Does the Name Matter? Ways of Conducting Communication of Public Relations Agencies with the Public on the Basis of Quantitative-Corpus Research on Language
Tworzydło, Dariusz, Stasiuk-Krajewska, Karina, Szuba, Przemysław
The Role of ‘About Us’ Pages in Online Food Stores
Strzębicki, Dariusz
Volume 51 (2024): Issue 1 (March 2024)
Level and Dynamics of Selected Measures of Research and Development Activity in Poland
Baruk, Jerzy
Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel
Golik-Górecka, Grażyna