Volume 37 (2020): Issue 3 (September 2020)
Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications
Jasiulewicz, Anna, Waśkowski, Zygmunt
Informative Value of Packaging as a Determinant of Food Purchase
Ankiel, Magdalena, Grzybowska-Brzezińska, Mariola
Consumers Towards Sustainable Food Consumption
Maciejewski, Grzegorz
Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets
Gorynska-Goldmann, Elzbieta, Gazdecki, Michał
Customer Loyalty on the Insurance Services Market in Poland
Nowotarska-Romaniak, Beata
Wearable Technology in the Perception of Young Consumers
Gregor, Bogdan, Gwiaździński, Emilian
Volume 36 (2020): Issue 2 (June 2020)
Diversification of Customer Shopping Styles as a Result of Changes in the Weekly Work Schedules of Retail Outlets
Cyrek, Piotr
Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region
Milczarek, Sławomir, Grębosz-Krawczyk, Magdalena
The Use of Social Media by Technology Transfer Offices in Marketing Communications
Milczarek, Sławomir
Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in their Professional Work
Szuba, Przemysław, Tworzydło, Dariusz