Artificial Intelligence and Consumer Rights: Legal Responsibility for Algorithmic Decisions in the Polish and Eu Regulatory Context
Wierzchowska-Dziawgo, Anna Maria
It’s Not the AI, It’s Us: Individual Concerns and the Challenge of AI Adoption in Organizations
He, Tingting
Automating the Systematic Literature Review Process in Management Science Using Artificial Intelligence
Tomczyk, Przemysław
Spin-Off VS. Spin-Out: A Dual-Category Approach and Minimal Descriptors for Comparable Research and Policy
Paluch, Piotr, Skala-Gosk, Agnieszka
Between Expectation and Market Success: Hype as A Consumer Decision-Making Mediator in the Computer Game Industry
Luberda, Przemysław
Volume 56 (2025): Issue 2 (June 2025)
Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity
Baruk, Jerzy
Where is the social impact? Key barriers to knowledge valorisation
Grębosz-Krawczyk, Magdalena, Sowa, Mateusz
Marketing of higher education institutions: Research themes and their shifting relevance over time
Błoński, Krzysztof, Witek, Jolanta
Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale
Rutkowski, Ireneusz P.
Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland
Strzębicki, Dariusz