Evaluating the Impact of Inclusive Marketing Dimensions on Advertising Effectiveness
Zikienė, Kristina, Dimšaitė, Emilija
Assessment of the Impact of Experience Marketing Dimensions on City Loyalty
Zikienė, Kristina, Gagiškytė, Laura
The Model of Emotional Appeals Application for the Advertising of Personal Goods
Zikienė, Kristina, Kazarjan, Aistė
Impact of Brand Equity on Purchase Intentions Buying Food Products in Lithuania
Kyguoliene, Asta, Zikiene, Kristina