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Showing 1-2 of 2 for the term ""Tuan Pham, Michel""

Do Pleasant Emotional Ads Make Consumers Like Your Brand More?
Article

Do Pleasant Emotional Ads Make Consumers Like Your Brand More?

Geuens, Maggie, De Pelsmacker, Patrick, Tuan Pham, Michel
Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions
Article

Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions

Tuan Pham, Michel