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Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector

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Psychological Alignment in Celebrity Endorsements: Evaluating Influencer Marketing Impact in the Luxury Hospitality Sector

Trung, Duong Bao, Tri, Le Dinh Minh, Anh, Nguyen Van, Tra, Nguyen Thi Thanh

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