Does Quality Win? Competing Against an Entrenched Market-Leader in High-Tech Markets
Tellis, Gerard J., Yin, Eden, Niraj, Rakesh
Demystifying Disruption: On the Hazard of Being Replaced by New Technology
Sood, Ashish, Tellis, Gerard J.
User-Generated Content and Stock Performance: Does Online Chatter Matter?
Tellis, Gerard J., Tirunillai, Seshadri