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Showing 1-8 of 8 for the term ""Skiera, Bernd""

My customers are better than yours! On Reporting Customer Equity
Article

My customers are better than yours! On Reporting Customer Equity

Wiesel, Thorsten, Skiera, Bernd, Villanueva, Julián
Do Referral Programs Increase Profits
Article

Do Referral Programs Increase Profits

Schmitt, Philipp, Skiera, Bernd, Bulte, Christophe Van den
Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much
Article

Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much

Lambrecht, Anja, Skiera, Bernd
Editorial
Article

Editorial

Skiera, Bernd
Data, Data and Even More Data: Harvesting Insights From the Data Jungle
Article

Data, Data and Even More Data: Harvesting Insights From the Data Jungle

Skiera, Bernd
Data Analysis Trumps Specialist Advice: How Direct Banks Function
Article

Data Analysis Trumps Specialist Advice: How Direct Banks Function

Skiera, Bernd
Challenges of Marketing Automation: Linking MarTech & SalesTech
Article

Challenges of Marketing Automation: Linking MarTech & SalesTech

Skiera, Bernd
Editorial
Article

Editorial

Skiera, Bernd