Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
Schweidel, David A., Reisenbichler, Martin, Reutterer, Thomas
Social TV: How Social Media Activity Interacts With TV Advertising
Fossen, Beth L., Schweidel, David A.
Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?
Moe, Wendy W., Schweidel, David A.