Positive, Negative or Not at All? What Drives Consumers to Post (Accurate) Product Reviews?
Moe, Wendy W., Schweidel, David A.
Social TV: How Social Media Activity Interacts With TV Advertising
Fossen, Beth L., Schweidel, David A.
Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
Schweidel, David A., Reisenbichler, Martin, Reutterer, Thomas