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Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention

Santiago, Joanna Krywalski, Su, Xiaolin

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The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review

Santiago, Joanna Krywalski

The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support

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The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support

Santiago, Joanna Krywalski

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