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Showing 1-2 of 2 for the term ""Reibstein, David J.""

The Modern Marketing Dashboard: Back to the Future
Article

The Modern Marketing Dashboard: Back to the Future

Pauwels, Koen, Reibstein, David J.
Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment
Article

Closing the Gap between Marketing and Finance: The Link to Driving Wise Marketing Investment

Reibstein, David J.