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Showing 1-1 of 1 for the term ""Raza, Muhammad Ali""

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges
Article

Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Malik, Ishtiaq Ahmed, Raza, Muhammad Ali, Hadi, Noor Ul, Khan, Mahwish J., Hameed, Farhina