The influence of relationship beliefs on gift giving
Rai, Dipankar, Lin, Chien-Wei, Hong, JungHwa, Kulick, George
The Influence of Scheduling Style on Assortment Size
Rai, Dipankar, Lin, Chien-Wei (Wilson), Ierlan, Magdoleen T.
Brand as a leader or a servant? The effect of anthropomorphized brand roles and goal types on consumer responses
Rai, Dipankar, Lin, Chien-Wei Wilson, Jiraporn, Napatsorn, Juntongjin, Panitharn