The Internationalisation of Marketing in the Education and Research Sector
Pluta-Olearnik, Mirosława
How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach
Kłeczek, Ryszard, Pluta-Olearnik, Mirosława, Pukas, Anetta
Lecturers as an Element of Higher Education Marketing
Pluta-Olearnik, Mirosława
The Position of Marketing in a Contemporary Organization — Character of Changes
Pluta-Olearnik, Mirosława
Corporate Social Responsibility Practices in the Energy Industry — Trends of Change
Pluta-Olearnik, Mirosława, Buda, Aneta
New Generations of Students from the Perspective of Value Co-Creation at University
Pluta-Olearnik, Mirosława
Integrated marketing communication — concepts, practice, new challenges
Pluta-Olearnik, Mirosława
The Use of Video Marketing in the Communication Strategy of Business Universities
Pluta-Olearnik, Mirosława, Hasiak, Alisa
Internationalization of the Service Sector - Marketing Approach
Pluta-Olearnik, Mirosława
International Brand Strategies. The Perspective of the Companies from Emerging Markets
Pluta-Olearnik, Mirosława
The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach
Pluta-Olearnik, Mirosława, Szulga, Patrycja