Consumers’ Perception on the Ethics of Neuromarketing
Badescu, Ruxandra, Pelau, Corina
Coffee Consumption Patterns in a Hurried Society
Pelau, Corina, Radulescu, Lorena
Cluster Analysis for the Determination of Innovative and Sustainable Oriented Regions in Europe
Pelau, Corina, Chinie, Alexandra-Catalina
Clusters of Tourism Consumers in Romania
Pelau, Corina, Chinie, Alexandra Catalina
Consumers’ perception on the use of cognitive computing
Pelau, Corina, Barbul, Maria
Environmental Key Performance Indicators of CSR activities in the energy industry
Pelău, Corina, Chinie, Alexandra Catalina
Calculation of the differences of attitude and behavior of two generations with the Euclidian-metric
Serban, Daniela, Pelau, Corina, Chinie, Alexandra Catalina
Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising
Nistoreanu, Puiu, Pelau, Corina, Lazar, Laura
The role of celebrities for the image of endorsed products
Opris, Adriana, Pelau, Corina, Lazar, Laura
The influence of personality types on the impulsive buying behavior of a consumer
Pelau, Corina, Serban, Daniela, Chinie, Alexandra Catalina
Consumers’ perception on the advantages and disadvantages of cookies and browsing history
Pelau, Corina, Niculescu, Miruna, Stanescu, Mihaela
The Role of Fashion Influencers in Shaping Consumers’ Buying Decisions and Trends
Kondort, Giulia, Pelau, Corina, Gati, Mirko, Ciofu, Ioana