Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES
Trusov, Michael, Bucklin, Randolph E., Pauwels, Koen
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
Lautman, Martin R., Pauwels, Koen
The Modern Marketing Dashboard: Back to the Future
Pauwels, Koen, Reibstein, David J.
Dashboards: From Performance Art to Decision Support
Reibstein, David, Hoyne, Neil, Pauwels, Koen
The Illusion of Free Choice in the Age of Augmented Decisions
Buder, Fabian, Pauwels, Koen, Daikoku, Kairun
Editorial: Marketing Dashboards - The Next Generation
Reibstein, Dave, Pauwels, Koen
Truly Accountable Marketing: The Right Metrics for the Right Results
Pauwels, Koen
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
Kübler, Raoul, Pauwels, Koen