Truly Accountable Marketing: The Right Metrics for the Right Results
Pauwels, Koen
Identifying Metrics That Matter: What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
Lautman, Martin R., Pauwels, Koen
Metrics Gone Wrong: What Managers Can Learn from the 2016 US Presidential Election
Kübler, Raoul, Pauwels, Koen
Editorial: Marketing Dashboards - The Next Generation
Reibstein, Dave, Pauwels, Koen
Dashboards: From Performance Art to Decision Support
Reibstein, David, Hoyne, Neil, Pauwels, Koen
Do you Want to Be my “friend”? MONETARY VALUE OF WORD-OF-MOUTH MARKETING IN ONLINE COMMUNITIES
Trusov, Michael, Bucklin, Randolph E., Pauwels, Koen
The Illusion of Free Choice in the Age of Augmented Decisions
Buder, Fabian, Pauwels, Koen, Daikoku, Kairun
The Modern Marketing Dashboard: Back to the Future
Pauwels, Koen, Reibstein, David J.