Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?
Sesar, Vesna, Hunjet, Anica, Martinčević, Ivana
The Influence of Consumer Motivation on Engagement with Sports Club Social Media: An Intrinsic and Extrinsic Analysis
Trkulja, Željka Marčinko, Primorac, Dinko, Martinčević, Ivana
Enhancing Financial Performance through Absorptive Capacity: Evidence from Croatian Export Companies in Domestic and International Markets
Martinčević, Ivana