The role of celebrities for the image of endorsed products
Opris, Adriana, Pelau, Corina, Lazar, Laura
Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising
Nistoreanu, Puiu, Pelau, Corina, Lazar, Laura
Gender Influence on the Perception of Celebrity Endorsement
Lazăr, Laura
Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
Lazar, Laura, Pop, Mihai-Ionuţ