Impact of Celebrity Endorsement and Breaking News Effect on the Attention of Consumers
Lazar, Laura, Pop, Mihai-Ionuţ
The role of celebrities for the image of endorsed products
Opris, Adriana, Pelau, Corina, Lazar, Laura
Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising
Nistoreanu, Puiu, Pelau, Corina, Lazar, Laura
Gender Influence on the Perception of Celebrity Endorsement
Lazăr, Laura