Importance of Country-of-Origin on Different Product Categories Purchase Decision
Krupka, Zoran, Arežina, Darija
Exploring the Influence of Sensory Marketing on Brand Perception
Krupka, Zoran
Factors Influencing the Perception of Destination Brand Luxuriousness
Krupka, Zoran, Dobra, Andreja, Vlašić, Goran