Assessment of National Program of Learning Regions in Slovakia – Design and Testing
Kološta, Stanislav, Sabelová, Lenka, Kráľ, Pavol
Impact of Selected Socio-Demographic Characteristics on Branded Product Preference in Consumer Markets
Kral, Pavol, Janoskova, Katarina, Lazaroiu, George, Suler, Petr
Linear Model for Brand Portfolio Optimization
Kral, Pavol, Janoskova, Katarina, Durana, Pavol
National innovative performance and sustainable development – the case of Slovakia
Janoskova, Katarina, Kral, Pavol
Proposal for Brand’s Communication Strategy Developed on Customer Segmentation Based on Psychological Factors and Decision-Making Speed in Purchasing: Case of the Automotive Industry
Kicova, Eva, Kral, Pavol, Janoskova, Katarína
Innovation Leaders, Modest Innovators and Non-innovative SMEs in Slovakia: Key Factors and Barriers of Innovation Activity
Lesáková, Ľubica, Gundová, Petra, Kráľ, Pavol, Ondrušová, Andrea
Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction
Janoskova, Katarina, Kral, Pavol, Popescu, Gheorghe H., Rowland, Zuzana, Kramarova, Katarina