Analysis of Internally Generated Goodwill Indicators: A Case Study of the Slovak Republic
Ivana Podhorska, Lubica Gajanova, Jana Kliestikova, Gheorghe H. Popescu
Bankruptcy Practice in Countries of Visegrad Four
Maria Misankova, Katarina Zvarikova, Jana Kliestikova
Sensory Marketing from the Perspective of a Support Tool for Building Brand Value
Margareta Nadanyiova, Jana Kliestikova, Juraj Kolencik
By Disobedience to Success: When Brand Value should be Measured in a Different Way than how the Theory Recommends
Jana Kliestikova, Maria Kovacova
The Quality of Brand Products: Expected Attributes vs. Perceived Reality
Pavol Durana, Jana Kliestikova, Maria Kovacova