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Showing 1-2 of 2 for the term ""Hanssens, Dominique M.""

Marketing Spending and Brand Performance Volatility
Article

Marketing Spending and Brand Performance Volatility

Fischer, Marc, Shin, Hyun, Hanssens, Dominique M.
Marketing and Data Science: Together the Future is Ours
Article

Marketing and Data Science: Together the Future is Ours

Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R.