Country of origin from a management perspective of emerging market companies
Witek-Hajduk, Marzanna K., Grudecka, Anna
Consumer intentions to purchase on foreign multi-sided digital platforms: a context of the COVID-19 pandemic†
Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna
Do entrepreneurial and digital orientations impact e-marketing adoption? The COVID-19 pandemic context1
Witek-Hajduk, Marzanna K., Grudecka, Anna
Ways to neutralize the country-of-origin effect in the emerging market firms international branding1
Witek-Hajduk, Marzanna Katarzyna, Grudecka, Anna